Coinbase vs Upbit
November 2026 — Side-by-side comparison of fees, volume, liquidity, traffic, and composite score
| Metric | Coinbase | Upbit |
|---|---|---|
| Volume | ||
| Score (0–100)↕ | ★97 | 87 |
| Volume 24h↕ | ★$1.91B | $779.13M |
| Volume 7d↕ | $1.37B | ★$3.11B |
| Volume 30d↕ | $85.43B | ★$112.13B |
| 24h Change↕ | ★+173.57% | +132.97% |
| Fees | ||
| Maker Fee↕ | 0.60% | ★0.05% |
| Taker Fee↕ | 1.20% | ★0.05% |
| Market Depth | ||
| Avg Liquidity↕ | ★765 | 465 |
| Trading Pairs↕ | 519 | ★837 |
| Coins Listed↕ | ★411 | 354 |
| Traffic | ||
| Weekly Visits↕ | ★3.88M | 1.06M |
| Traffic Score↕ | 885.1 | ★928.6 |
| Info | ||
| Fiat Currencies↕ | ★3 currencies | 1 currencies |
| Founded↕ | ★2014 | 2017 |
| Type | CEX | CEX |
| Rank↕ | ★#3 | #18 |
Fee Comparison
Base tier · Tier 0| Fee Type | Coinbase | Upbit | Winner |
|---|---|---|---|
Maker Fee | 0.600% | 0.050%cheaper | Upbitlower fee |
Taker Fee | 1.200% | 0.050%cheaper | Upbitlower fee |
| Spread (Taker − Maker) | 0.600% | 0.000% |
Disclaimer: Base-tier rates (Tier 0) without VIP, volume, or token discounts. Negative maker fee = rebate (you earn it). Always verify on official fee pages.
About Coinbase
Coinbase Advanced, often referred to as Coinbase Exchange, is the sophisticated trading platform offered by Coinbase, a prominent cryptocurrency company founded in 2012 by Brian Armstrong and Fred Ehrsam. Initially headquartered in San Francisco, California, Coinbase transitioned to a remote-first company in May 2020. As a centralized exchange (CEX), Coinbase Advanced is positioned as a robust environment for active traders, providing enhanced tools and lower fees compared to the standard Coinbase platform. It aims to cater to users seeking more control and detailed market insights for their trading activities. The platform offers a comprehensive suite of products and features designed for serious cryptocurrency traders. Its core offering is spot trading, supporting over 550 spot pairs with deep liquidity and real-time order books, facilitating efficient execution of trades. While the snippets indicate an exploration of derivatives, specific details on futures, options, or perpetuals are not extensively highlighted for Coinbase Advanced itself, though Coinbase as a broader entity may offer them. Margin trading is not explicitly mentioned as a feature of Coinbase Advanced. The platform does offer earn products, exemplified by 3.50% USDC rewards, providing users with opportunities to generate passive income on their holdings. It integrates interactive TradingView charts for in-depth technical analysis and supports advanced order types, including limit, market, and stop-limit orders, empowering traders with precise control over their strategies. An NFT marketplace and copy trading features are not explicitly associated with Coinbase Advanced in the provided information. Coinbase Advanced boasts an extensive selection of trading pairs, exceeding 550 spot pairs, and supports a wide array of cryptocurrencies, with Coinbase generally supporting over 250 major digital assets. This broad offering allows traders to diversify their portfolios and engage with a significant portion of the crypto market. The fee structure on Coinbase Advanced is tiered, based on a user's 30-day trailing trading volume across all order books. Maker fees can be as low as 0.0%, and taker fees can be as low as 0.0%, with general ranges often cited as ≤ 0.4% for makers and ≤ 0.6% for takers. This tiered system effectively creates VIP tiers, rewarding higher volume traders with reduced costs. While specific zero-fee promotions are not detailed, the competitive fee structure itself serves as a significant incentive. Security and regulation are paramount for Coinbase Advanced. Coinbase, Inc. holds various regulatory licenses, including a money transmitter license from the Virginia State Corporation Commission and the BitLicense from the New York Department of Financial Services, obtained in 2017. More recently, as of June 2025, Coinbase secured a Markets in Crypto Assets (MiCA) license from Luxembourg's Commission de Surveillance du Secteur Financier (CSSF), underscoring its commitment to regulatory compliance in key global markets. The platform employs robust security features, including cold storage for the vast majority of customer cryptocurrencies and mandatory two-factor authentication (2FA) to protect user accounts. Coinbase also maintains a policy of holding customer assets 1:1, enhancing trust and solvency. No notable security incidents were highlighted in the provided information. In terms of global reach, Coinbase Advanced serves users worldwide, including those in the United States. Coinbase is actively expanding its international footprint, evidenced by its recent partnership with Standard Chartered to broaden global multi-currency funding rails. This initiative aims to support a wider range of fiat currencies and payment methods, including AUD, SGD, CAD, CHF, EUR, GBP, and USD, facilitating easier access and withdrawals for a diverse global user base. The platform is accessible through the Coinbase mobile application, providing on-the-go trading capabilities, though specific details on the mobile app's advanced features were not extensively covered. For algorithmic traders and developers, Coinbase Advanced offers a dedicated API, known as the Advanced Trade API, which supports programmatic trading and order management via a REST API and WebSocket protocol for real-time market data. Coinbase Advanced distinguishes itself from competitors through several unique selling points. Its primary advantage is offering significantly lower trading fees compared to the standard Coinbase platform, making it more cost-effective for frequent traders. The integration of professional-grade tools, such as interactive TradingView charts and advanced order types, provides a superior trading experience. Furthermore, its deep liquidity ensures efficient trade execution, while its best-in-class security measures, including cold storage and regulatory compliance across multiple jurisdictions, instill confidence in its users. The absence of subscription fees further enhances its appeal, allowing traders to access advanced functionalities without additional recurring costs. These attributes collectively position Coinbase Advanced as a compelling choice for experienced cryptocurrency traders seeking a reliable and feature-rich platform.
Full profile →About Upbit
Upbit is a prominent centralized cryptocurrency exchange, founded in October 2017 by Dunamu, a leading fintech firm based in South Korea. It quickly established itself as the largest crypto exchange in its home country, known for its deep Korean Won (KRW) liquidity and regulated banking partnerships. The exchange's global operations, such as Upbit Singapore, have also secured regulatory approvals, including a major payment institution license from the Monetary Authority of Singapore, underscoring its commitment to operating within established financial frameworks. Primarily focused on spot trading, Upbit offers a straightforward platform for buying and selling digital assets. It supports market, limit, and stop-limit orders, though the availability of stop-limit orders can vary across markets. Unlike many other global exchanges, Upbit does not offer a diverse range of advanced trading products such as derivatives (futures, options, perpetuals), margin trading, staking, earn products, NFT marketplaces, copy trading, crypto cards, trading bots, or loans. This positions Upbit as a more specialized platform, catering primarily to users interested in direct cryptocurrency trading. The exchange facilitates trading for approximately 37 core digital assets, including major cryptocurrencies like Bitcoin and Ethereum. While the number of directly tradable tokens is somewhat limited compared to some international counterparts, the platform supports a substantial number of trading pairs, reportedly over 700. Notably, Upbit's listings do not include many popular Ethereum Layer-2 solutions such as Arbitrum, Optimism, and Polygon, nor prominent Layer-1 blockchains like Solana and Avalanche, or memecoins. Upbit employs a maker/taker fee model, with fees varying based on the market and currency. For trades in SGD Markets, both maker and taker fees are set at 0.25% for limit, market, and stop-loss orders. In BTC and USDT Markets, a discounted rate of 0.2% applies to both maker and taker fees for limit and market orders. The exchange implements a tiered verification system (KYC levels 1-4) that dictates deposit and withdrawal limits, with higher levels unlocking greater flexibility and fiat currency access. Security and regulatory compliance are central to Upbit's operations. The exchange has implemented an enhanced anti-money laundering (AML) policy and system, incorporating robust KYC procedures, risk assessment tools, and a system for reporting suspicious transactions to the Korea Financial Intelligence Unit. It also integrates blockchain analysis tools to monitor digital asset transactions. In terms of asset security, Upbit maintains a significant portion of its holdings, reportedly 70%, in cold storage and has strengthened hot wallet security. A notable security incident occurred in 2019, involving the theft of 342,000 Ether from a hot wallet, valued at approximately $50 million at the time; however, all affected users were fully compensated, and the exchange has reported no breaches since then, despite facing numerous hacking attempts. Upbit's global reach is primarily concentrated in South Korea and Singapore. The exchange adheres to international sanctions, restricting services in countries identified by the US Treasury Department's Office of Foreign Asset Control (OFAC) and those on the Financial Action Task Force's (FATF) black and grey lists. Furthermore, due to the complexities of the regulatory environment, Upbit does not provide services to residents of the United States. Supported fiat currencies and payment methods are typically localized, with KRW and SGD being prominent in their respective operational regions. For user accessibility, Upbit offers official mobile trading applications for both Android and iOS, available through platforms like Google Play and the Apple App Store. These apps are designed for fast and stable trading, providing real-time market data and charts. The exchange also provides API availability, catering to algorithmic traders and those seeking programmatic access to its trading functionalities. The quality of its mobile applications is generally regarded as user-friendly and efficient. Upbit's unique selling proposition lies in its strong regulatory compliance, particularly in the highly regulated South Korean market, and its focus on providing a secure and reliable spot trading experience. While it may lack the extensive product diversification of some global competitors, its emphasis on foundational trading services, robust security measures, and adherence to regulatory standards makes it a significant player, especially for users prioritizing a secure and compliant trading environment within its supported regions.
Full profile →Coinbase vs Upbit — November 2026 Analysis
This comparison uses ExchangeRank's composite scoring algorithm to evaluate exchanges across six dimensions: 24h trading volume (28%), weekly visitor traffic (29%), traffic quality (14%), effective liquidity (15%), number of trading pairs (6%), and volume consistency over 7 days (8%). Fee data is sourced from official exchange fee schedules (base-tier, Tier 0).
Coinbase leads with 9 metric wins in November 2026. For a full breakdown of the ranking methodology, see our methodology page.